Cold Email Outbound
At Clay Studios, we craft buyer-focused, intent-driven outreach that gets straight to the point—booking meetings and keeping your sales pipeline full of real opportunities.
How does it work?
At Clay Studios, we’re committed to testing, adapting, and staying ahead of the curve in this dynamic space. Our proven 4-step framework is designed to generate consistent, long-term demand through smart, strategic outbound.
Audit & Setup
Preliminary analysis and configuration
- We delve into understanding your business from the ground up. From exploring your current customer acquisition methods to identifying your ideal customers, understanding their pain points and goals, and pinpointing what sets you apart.
- We take a close look at the standing of your domains & email inboxes to understand any issues affecting them. Typically, we set up fresh domains and email inboxes and configure them optimally, leading to a significant boost in the delivery of your emails.
- Next, we warm your inboxes for optimal email delivery. Simultaneously, we also design your compelling offer and craft email copies that are already primed to drive conversations.
Offer, Copy & Campaigns
Designing and launching personalized campaigns
- We thoroughly analyze your offer and prospect footprints like firmographic, technographic data to craft personalized messaging for each prospect.
- Based on the research, multiple copies are created trying to explore multiple angels and positioning.
- Once the copies are created, campaigns are made live. Your handpicked prospects, receive personalized & relevant messages in their inbox- at scale.
Analytics & A/B Testing
Testing our way to success
- While campaigns are running, our team continuously monitors key performance indicators to identify what’s working best—then scales those winning strategies.
- We run structured experiments with different messaging, copy, and outreach approaches, carefully documenting the results.
- This not only helps us optimize performance but also deepens your understanding of product-market fit.
- Over time, the data we gather builds a clear picture of your ideal customers—what resonates with them, what drives engagement, and which offers convert best.
Lead Transfer, Reporting & Catch-ups
Stay in the Loop—Always
- Positive replies and qualified leads are instantly routed to your CRM, Slack, WhatsApp, or email. so your team can act fast.
- We believe in clear, consistent communication. Weekly catch-up calls keep you aligned with our strategy, while detailed monthly and quarterly reports give you full visibility into performance and progress.
- And to keep things exciting, we also share real-time wins directly in our shared chat—because nothing beats the buzz of a fresh lead!