- WellStat
- PropTech, Air Quality Solutions
- New York, USA
- 11–50 Employees
Helping WellStat Generate 80+ Qualified Leads from Smart Building & PropTech Enterprises Using AI-Powered Outreach
About WellStat
WellStat is a leading PropTech company that combines real-time air quality monitoring, energy management systems, ESG reporting, and tenant billing into one powerful platform. Designed for smart buildings, WellStat empowers property managers and organizations to reduce operational costs, enhance sustainability, and create healthier indoor environments.The Challenge
WellStat needed:
- A steady pipeline of qualified leads in commercial real estate and facility management.
- To build awareness around their smart building platform and integrated solutions.
- Personalized messaging for various verticals: property management firms, sustainability consultants, and REITs.
- Better delivery rates and enriched contact data for US and global outreach.
What We Did
We deployed a custom AI-powered outbound framework to drive predictable lead generation for Wellstat:
AI Automations for Smart Outreach
- Built conditional workflows that reacted to lead behavior (opens, clicks, replies).
- Connected API endpoints to sync qualified leads directly with their CRM.
- Used ChatGPT-powered personalization to craft unique email variations at scale.
Deep Lead Research & Enrichment
- Scraped relevant company data from property tech directories, LinkedIn, and energy forums.
- Enriched 3,200+ leads with technographic data (e.g., building size, HVAC integrations, IoT usage).
- Identified decision-makers and segmented outreach based on business type.
Campaigns & Tracking
- Designed cold email + LinkedIn campaigns for 4 customer segments.
- Tracked KPI benchmarks weekly to test & optimize messaging.
- Used Zapier and Slack integrations to send hot leads to sales in real-time.
Results
80+ Qualified Leads Delivered in 45 Days
38% Open Rate using intent-driven sequences
19% Response Rate from property managers
