- Rampmetrics
- B2B Marketing Analytics
- United States
- 50+ Employees
Helping Rampmetrics Generate 96+ Qualified Leads in 60 Days Using AI Outreach & Workflow Automation
About Rampmetrics
Rampmetrics is an advanced attribution and analytics platform built to provide marketing operations teams with detailed, automated insights into campaign performance, multi-touch attribution, and buyer journeys.
With powerful integrations across CRMs, ad platforms, and BI tools, Rampmetrics helps marketing teams make confident decisions faster.
The Challenge
Rampmetrics wanted to:
- Automate their sales pipeline and build top-funnel demand.
- Reach marketing operations teams and CMOs at growth-stage B2B companies.
- Educate ICPs on the benefits of ditching homegrown attribution tools.
- Get more demo requests and qualified calls booked via outbound.
What We Did
To meet these objectives, we crafted a multi-pronged approach:
AI Workflow Development & Automation
- Set up intelligent workflows that automatically triggered cold email campaigns based on sales triggers and lead intent.
- Integrated CRM tools with our outbound system for lead status syncing.
- Used dynamic content personalization to increase engagement.
Data Mining & Segmentation
- Scraped contact & firmographic data of 4,000+ potential buyers.
- Segmented leads based on tech stack, intent signals, and ICP fit.
- Enriched data using job titles, company revenue, funding stages, and recent activity.
Email & LinkedIn Outreach Campaigns
- Deployed hyper-personalized sequences across email & LinkedIn using buyer intent.
- Created campaign-specific video explainers showcasing how Rampmetrics solves real pain points.
- Used retargeting through social platforms for higher recall.
Lead Routing & Qualification
- Delivered responses and booked meetings directly to client’s Slack and CRM.
- Added real-time notifications and status tracking for their sales team.
- Shared weekly and monthly reports with performance metrics and lead breakdown.
Results
35% Open Rate across AI-personalized email sequences
23% Response Rate from ideal buyers
96 Qualified Leads Generated in 60 Days
