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As a SaaS founder, you need leads that convert. Targeting everyone wastes time and burns cash. This guide shows you how to define laser-focused Ideal Customer Profiles (ICPs) to supercharge your sales and marketing. Part 1: The ICP Mindset: Why “Everyone” Is No One The Fatal Flaw: Many SaaS startups chase vanity metrics – sign-ups, […]

The $200,000 Sales Lesson Most Companies Overlook Imagine a well-established company with a solid product-market fit, a war chest of sales tools, and yet, a pipeline that’s drier than a desert. Their entire growth had come from referrals—until one day, those referrals simply stopped coming. I recently spoke with their VP of Sales. He listed […]