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I recently spoke to a executive at a relatively large company who was spending $200,000 on outbound sales tools. They had Zoominfo, 6Sense, Apollo, all of the legacy providers. Fat annual plans of every tool you think of when you think “legacy software” This, of course, is before the sales team salaries, the marketing initiatives […]

Part 1 – Cold Email Copywriting Basic Principles Cold Email Copywriting, in essence, is a way of quickly, easily, and effectively conveying the value that your product or service has, as well as enticing the person reading it to want to a) learn more or b) purchase the product or service. It’s key in cold […]