Mekanys

Client: Mekanys
Industry: SaaS, IT Services
Headquarter: Canada, Switzerland, Moldova
Company Size: 50+ Employees

    

        Helping Mekanys Generate 60+ Qualified Leads Through Salesforce Outreach & Automation Framework    

About Mekanys

Mekanys is a global consulting and development firm helping companies transition to Salesforce and automate their workflows. With deep expertise in Salesforce Core, Financial Cloud, and Marketing Cloud, Mekanys empowers businesses to scale faster through automation, integration, and digital transformation.

The team is known for working with high-growth companies to implement Salesforce solutions, optimize business operations, and bring clarity to complex business flows.

The Challenge

Mekanys was looking to:

Generate more qualified leads for Salesforce implementation services.
Target companies undergoing legacy system transitions and pitching migration services.
Identify key decision-makers in North American and European SaaS markets.
Scale their outbound outreach while maintaining personalization and relevance.

What We Did

We deployed a custom AI-powered outbound framework to drive predictable lead generation for Mekanys:

Data Mining & Segmentation

Sourced contact data for decision-makers in SaaS and IT firms across North America & Europe.
Used sales trigger events (like recent funding or tech stack upgrades) to prioritize targets.
Segmented the data based on company size, tech maturity, and decision-maker intent.

Personalized Email & Video Campaigns

Created highly tailored email sequences and intro videos showcasing Mekanys’ Salesforce expertise.
A/B tested multiple value props—ranging from “Legacy to Salesforce migration” to “Salesforce Flow Automation.”

Campaign Launch & Automation

Rolled out cold email + LinkedIn drip campaigns.
Used automation to track positive replies, no responses, and auto-follow-ups.

Real-Time CRM Integration & Insights

Integrated real-time lead forwarding to Slack and CRM for their sales team.
Weekly reporting delivered insights on which segments, messaging, and service offerings were generating the most traction.